GuildA private membership circle
Room I — The Workshop Hall
"I brought a proposal problem to hot seat on a Tuesday. By Thursday I had four frameworks, two scripts, and a close rate that finally made sense. No one charged me a consulting fee."
Priya Nair
Leadership Coach · Guild member since 2023
What happens in the Workshop:
Bringing this to hot seat: I keep losing deals at the proposal stage. Sent 11 proposals last quarter, closed 3. What am I missing?
Classic: you're proposing before they've felt the cost of staying the same. Try this reframe in the discovery call — I'll drop my script in the Reading Room.
Agree with Marcus. Also — are you giving them a choice of 3 tiers? That alone lifted my close rate from 28% to 51% in 6 weeks.
+1 on tiered pricing. Priya, I'll DM you the deck I use — it's in the swipe file under "proposal architecture."
Proposal Architecture
Contributed by Marcus Webb
Discovery Call Script
Contributed by Sofia Andrade
Retainer Pitch Deck
Contributed by James Okafor
Pricing Objection Playbook
Contributed by Lena Hoffmann
Scope Creep Kill Switch
Contributed by Raj Krishnan
Every document is contributed by a member. Nothing is curated by a content team. Nothing is behind a paywall inside the paywall.
Room II — The Reading Room
"I stopped Googling 'how to handle scope creep' the day I joined. James had already written the memo. Raj had the template. I just needed to be in the room."
Sofia Andrade
Executive Coach · Guild member since 2022
What lives in the Reading Room:
Room III — The Town Square
"James sent a $28K referral to Lena on a Tuesday because he was full. That's not networking. That's what happens when people trust each other enough to pass the good stuff."
Lena Hoffmann
Org Strategy Consultant · Guild member since 2023
Current accountability pods:
Revenue Acceleration Pod
6 members · Bi-weekly
Solo-to-Firm Track
4 members · Weekly
Corporate Escapees
7 members · Monthly
James Okafor
Change Mgmt · London
Lena Hoffmann
Org Strategy · Berlin
"CFO at Meridian Group needs org design — I'm maxed on bandwidth. Lena, this is your lane."
Marcus Webb
Org Design · Chicago
Raj Krishnan
Leadership Dev · Bangalore
"Series B startup, 120 people, first-time managers everywhere. Raj — they need your 90-day program."
Dr. Amara Osei
Former McKinsey Partner
"Scaling without diluting your methodology"
Tariq Al-Rashid
Executive Coach, 22 years
"Getting to the real buyer three levels up"
Yuki Tanaka
Org Psychologist & Consultant
"The assessment as the engagement"
Room IV — The Council Chamber
"Dr. Osei spent 90 minutes with us on how to scale without diluting your methodology. I've paid $3,000 for workshops with less useful thinking. This was a Tuesday afternoon."
Raj Krishnan
Leadership Development · Guild member since 2022
What the Council delivers:
Founding Patronage
Six seats remain in the founding cohort.
Founding Patrons set the culture. They're the first voices in every new thread, the first names a new member sees, the people who decide what Guild becomes. We're not looking for spectators.
Founding rate — locked for life. No contracts, pause anytime.
Not ready to commit?
Request a free guest pass to sit in on one live session. No pitch at the end. Just the room, as it is.
Sit In On a Session →Apply for Founding Patronage
Three questions. No pitch deck required.